Reference
Labels you'll see in the App
The App's own words for each state, grouped by family. Italic words stand for a date, a number or a name that the App fills in.
Work states
| Label | Meaning | Where it appears |
|---|---|---|
| Not in your plan | No plan assigns the page. Normal for About or Contact. | Pages › Status; Pages filter |
| Waiting on you | A suggested plan that includes the page needs your approval. | Pages › Status; page status chip; Work › Plan in effect |
| Choose a plan | Saved plans exist for individual pages; choose which one the view shows. | Pages › Status; page status chip |
| In your plan | Your approved plan assigns the page a target search; no brief or copy yet. | Pages › Status; page status chip; Pages filter |
| Writing brief ready | The writing brief your AI writes from has been issued. | Pages › Status; page status chip |
| Ready to check | You accepted copy and it has not been checked. | Pages › Status; page status chip |
| Ready to publish | The check found nothing to fix and nothing waiting on you. | Pages › Status; page status chip; Work › Plan in effect › Check |
| Ready to publish · N statements confirmed by you | Ready, including statements you confirmed. | Pages › Status; page status chip; Current work › Content |
| Nothing failed; some checks need a fuller scan | No check failed; some could not be completed from the scan available. | Pages › Status; page status chip |
| Ready once you decide N things | The check needs that many decisions from you. | Pages › Status; page status chip; Work › Plan in effect › Check |
| Needs fixes | The check found something in the copy that has to change. | Pages › Status; page status chip; Overview › Pages by stage |
| Needs a fix from your AI | Something has to change and only your AI can make the fix. | Pages › Status; page status chip |
| Choose which version to keep | More than one version of the copy has the same latest date. | Pages › Status; page status chip |
| Copy history needs recovery | The page’s accepted-copy history could not be read completely. | Pages › Status; page status chip |
| Checked under earlier rules; compare again | A comparison made under earlier rules reads the same saved scan differently today. Not stated as a defect. | Pages › Status; page status chip; Current work › Content |
| Approved copy is live | Querywright’s live comparison found your approved copy on the live page. | Pages › Status; page status chip |
| Approved copy is live; some checks need a fuller scan | The approved copy was found on the live page; some checks could not be completed from that scan. | Pages › Status; page status chip |
Pages by stage
| Label | Meaning | Where it appears |
|---|---|---|
| Not in plan | Pages no plan assigns, with nothing waiting on you. | Overview › Pages by stage; Pages › Stage filter |
| In plan | Pages in your plan with work in progress and nothing waiting on you. | Overview › Pages by stage; Pages › Stage filter |
| Waiting on you | Pages with at least one decision waiting on you. | Overview › Pages by stage; Pages › Stage filter |
| Needs fixes | Pages whose check found something to fix. | Overview › Pages by stage; Pages › Stage filter |
| Ready to publish | Pages whose latest check says Ready to publish. | Overview › Pages by stage; Pages › Stage filter |
| Live | Pages whose approved copy was found on the live page. | Overview › Pages by stage; Pages › Stage filter |
Next-step buttons
| Label | When it appears | Where it appears |
|---|---|---|
| Review suggested plan | A suggested plan for the page waits on you. | Page detail header |
| Choose a plan | The view needs you to choose a saved plan. | Page detail header and its menu |
| Write copy in your AI | The plan assigns the page and no brief or copy exists yet. | Page detail header |
| Open writing brief | A writing brief has been issued. | Page detail header and its menu |
| Check this copy in your AI | Accepted copy has not been checked. | Page detail header |
| See what to fix | The latest check says Needs fixes. | Page detail header |
| See what to confirm | The latest check has items for you to decide or confirm. | Page detail header |
| Recheck against latest scan | The check is ready; the next step is comparing the live page with a fresh scan. | Page detail header |
| Choose which version to keep | Two versions of the copy share the latest date. | Page detail header |
| Review and accept this copy again | A check raised a decision that has to be part of your acceptance. | Page detail header |
| Compare again in your AI | The same saved scan should be compared again under current rules. | Page detail header |
| Continue in your AI | The next step has no button of its own. | Page detail header and its menu |
Check results
| Label | Meaning | Where it appears |
|---|---|---|
| Needs a fix | Items the copy has to change. | Page detail › Pre-publish check result; saved check |
| Needs your decision | Items only you can settle, before acceptance or as an ongoing decision. | Page detail › Pre-publish check result; saved check |
| Notes | Items that are settled, informational, or not reproduced under current rules. | Page detail › Pre-publish check result; saved check |
| Included in your copy acceptance | The decision was part of the copy you accepted. | An item in a check result |
| Rechecked and still current | A time-sensitive decision was rechecked and still holds. | An item in a check result |
| Return to Review and accept the copy with this decision | Accept the copy again with this decision included. | An item in a check result |
| Recheck this time-sensitive decision | The decision is due for a recheck. | An item in a check result |
| Flagged under earlier comparison rules | Earlier rules flagged it; the current rules don’t on the same saved scan. | An item in a check result |
| Accepted before review context was recorded | A historical note not bound to your acceptance. Re-acceptance is optional. | An item in a check result |
| As issued | The check’s result when it was issued, shown beside its current result when later rechecks changed it. | Saved check header |
Live page
| Label | Meaning | Where it appears |
|---|---|---|
| Your approved copy is on the live page (scan date) | The comparison found your approved copy on the live page in that scan. | Live page chip; Current work › Live page |
| Your approved copy wasn’t found on the live page (scan date) | The comparison did not find it in that scan. | Live page chip; Current work › Live page |
| Your approved copy wasn’t found in the live page’s visible text (scan date) | It was not in the text a visitor sees. | Live page chip; Current work › Live page |
| Part of your approved copy is on the live page only inside hidden elements (scan date) | Some of it exists only in hidden parts of the page. | Live page chip; Current work › Live page |
| Not found under earlier comparison rules; the current rules find your approved copy on the same scan (date) | Earlier rules missed it; today’s rules find it. | Live page chip; Current work › Live page |
| Not checked against your live site yet | No live comparison yet. | Live page chip; Current work › Live page |
| Two live checks share a date; choose one with your AI | Two comparisons have the same date. | Live page chip; Current work › Live page |
| The last scan couldn’t show this page’s copy | The latest scan could not establish the page’s copy. | Live page chip; Current work › Live page |
Search demand
| Label | Meaning | Where it appears |
|---|---|---|
| About N searches a month | Google Ads measured that many monthly searches. | Check search demand results; page detail › Target searches (hover) |
| Search count unavailable | Measured, but no count was returned. | Check search demand results; page detail › Target searches (hover) |
| Google Ads reports 0. That’s their count, not proof nobody searches it. | A measured zero. | Check search demand results; page detail › Target searches (hover) |
| No data from Google Ads for this search | The provider answered without a value. Not zero. | Check search demand results; page detail › Target searches (hover) |
| The check failed. Try again. | The measurement did not complete. | Check search demand results; page detail › Target searches (hover) |
| Search data is unavailable right now. Try again later. | The provider could not be reached. | Check search demand results; page detail › Target searches (hover) |
| Not checked | Nobody has measured this search. | Check search demand results; page detail › Target searches (hover) |
| Not measured | The target search has no measurement date. | Page detail › Target searches |
Value marks
| Label | Meaning | Where it appears |
|---|---|---|
| measured | Beside a 0: a measured zero. | Search demand columns; Searches to look into; Local search demand |
| no data | The provider answered without a value. Never zero. | Search demand columns; Searches to look into; key events |
| not measured | Nobody asked for this measurement. | Search demand columns; Searches to look into |
| didn’t finish | An attempt failed. | Search demand columns |
| unavailable | The value could not be read. | Search demand columns; Revenue (“restricted by GA4”); Settings › Usage (“no current period”) |
| partial | The value covers incomplete data. | Analytics › Key events |
Rank checks
| Label | Meaning | Where it appears |
|---|---|---|
| #N | The best position any page of your site held in the check. | Performance › Rankings; page detail › Performance |
| Not in top 50 yet | The full top 50 was checked and your site was not in it. | Performance › Rankings |
| Not in top 50 | The same finding, in a page’s own check list. | Page detail › Performance; check history |
| Not in the results returned | Google returned fewer results than asked for and your site was not in them. | Performance › Rankings; page detail › Performance |
| Not in the N result pages returned | The same, naming how many result pages Google returned. | Performance › Rankings |
| Not found in this check (depth unknown) | Not found, and the depth of the results is unknown. | Performance › Rankings; page detail › Performance |
| Not found; the provider reported 0 results, so no absence is established | The provider returned no results at all. | Page detail › Performance |
| Check didn’t finish | No valid answer for that check. | Performance › Rankings; page detail › Performance |
| Not checked yet | Enrolled, not yet checked. | Performance › Rankings; page detail › Performance |
| No comparable position yet | Fewer than two positions to compare. | Performance › Rankings › Change |
| No change from first position | Same position as the first one observed. | Performance › Rankings › Change |
| +N from first position | Movement since the first position observed. | Performance › Rankings › Change |
| Checked before your copy was observed live | The check ran before the live comparison found your copy. | Page detail › Performance |
| held for operator review | A check is held for review before it runs. | Page detail › Performance; Overview › Site status |
Tracking
| Label | Meaning | Where it appears |
|---|---|---|
| Active · next check date | Weekly desktop and mobile checks are running. | Tracking chip; Current work › Tracking |
| Active · a check is held for operator review | Tracking is on and one check is held. | Tracking chip; Current work › Tracking |
| Starts at the next scheduled run | The site is enrolled; the page joins at the next run. | Tracking chip; Current work › Tracking |
| Needs your decision | Starting tracking is your decision. | Tracking chip; Current work › Tracking |
| Not eligible yet | The page cannot be tracked yet. | Tracking chip; Current work › Tracking |
| Couldn’t be read right now | The tracking state could not be read. | Tracking chip; Current work › Tracking |
| Active | Rank tracking is on for the site. | Rail status strip › Tracking; Overview › Site status |
| Not started | Rank tracking is not enrolled for the site. | Rail status strip › Tracking; Overview › Site status; Performance › Overview |
Import states
| Label | Meaning | Where it appears |
|---|---|---|
| Not connected | No Google connection for this site. | Rail status strip; Overview › Site status |
| No property chosen | Google is connected; no property is chosen. | Rail status strip; Overview › Site status |
| Up to date | Imports are current. | Rail status strip; Overview › Site status; Performance › Search Console and Analytics |
| Importing automatically | Imports are running on schedule. | Same places |
| Backfilling historical data | Recent days first, then older history. Progress, not stale data. | Same places |
| Waiting for Google to finalize date | Google has not finalized that day yet. Search Console only. | Same places |
| Retry scheduled | A day will be retried automatically. No action is needed. | Same places |
| Import needs attention | Importing is paused, for example because Google access needs to be reconnected. | Same places |
| Import is delayed | No import progress across several scheduled runs. | Same places |
Incomplete periods
| Label | Meaning | Where it appears |
|---|---|---|
| N of M days finalized, ending date | How many days of the period Google has finalized. | Overview › Search and traffic |
| N of M days imported and finalized · Complete coverage | Every day of the period is in. | Performance › Search Console |
| N of M days imported and finalized · Partial coverage | Some days are missing; the reasons follow. | Performance › Search Console |
| N days are before the import start and won’t be imported | Days earlier than the import’s start date. | Performance › Search Console |
| N days are queued for import | Days waiting to import. | Performance › Search Console |
| N days aren’t finalized by Google yet | Days Google has not finalized. | Performance › Search Console |
| N days were skipped after failed imports | Days that did not import after repeated tries. | Performance › Search Console |
| N imported days have no site totals from Google. They don’t count as zero. | Google sent no totals for those days. | Performance › Search Console |
| N imported days have no query/page detail rows from Google. Missing detail rows don’t mean zero searches. | Google sent no detail rows for those days. | Performance › Search Console |
| N of M days complete | Analytics days complete in the property’s time zone. | Performance › Analytics |
| (incomplete) | The period before is not complete. | Performance › Analytics |
| N complete days had no Organic Search row from GA4. | Google Analytics returned no organic row for those days. | Performance › Analytics |
| Waiting for mature data | No Analytics day is old enough to import yet. Each day imports once it is 72 hours old. | Overview; Performance › Overview and Analytics |
| partial rows | The page’s Search Console window has missing rows. | Page detail › Performance |
Local pack and listing identity
| Label | Meaning | Where it appears |
|---|---|---|
| In the local pack | Your listing appeared in the local pack for that search, place and device. | Performance › Local |
| Not in the local pack | A local pack was shown and your listing was not in it. | Performance › Local |
| Can’t tell (listing identity unresolved) | Which listing is yours is undecided, so no answer is given. | Performance › Local |
| No local pack shown | Google showed no local pack for that search. | Performance › Local |
| Pack not recorded | The observation recorded no local pack data. | Performance › Local |
| Confirmed by you | You told your AI this listing is your business. | Performance › Local › Your business listing |
| You said none of these is yours | You told your AI none of the candidates is your business. | Performance › Local › Your business listing |
| Needs your decision | Whether a listing is yours is undecided. | Performance › Local › Your business listing |
| No listing candidates retained | No listing has been seen yet. | Performance › Local › Your business listing |
| Confirmed, Undecided | The listing identity in short. | Performance › Overview › Local |
Key events
| Label | Meaning | Where it appears |
|---|---|---|
| Business outcome (you said) | You told your AI this key event is a business outcome. | Performance › Analytics › Key events |
| Not an outcome (you said) | You told your AI it is not. | Performance › Analytics › Key events |
| Not confirmed by you | You have not said what this event means. | Performance › Analytics › Key events |
| your business outcome | The same, beside an event on one page. | Page detail › Performance |
| Includes events you marked as outcomes | The key events count includes events you named as outcomes. | Overview › Search and traffic |
Google index
| Label | Meaning | Where it appears |
|---|---|---|
| Google’s date report: Google’s coverage state | Google’s newest dated URL Inspection report, in Google’s words. | Google chip; page detail › Evidence; Evidence › Google index |
| … (reported indexed) | Google’s report places the page as indexed. | The same line |
| … (reported not indexed) | Google’s report places the page as not indexed. | The same line |
| Search Console isn’t connected | No Search Console connection to ask Google with. | Google chip; Evidence › Google index |
| Couldn’t be read right now | The report could not be read. | Google chip; Evidence › Google index |
| Google hasn’t been asked about this page yet | No report exists for the page. | Google chip; page detail › Evidence; Evidence › Google index |
| Not read in this view | The page’s report was not part of this read. | Evidence › Google index |
Saved records
| Label | Meaning | Where it appears |
|---|---|---|
| Scan | A dated scan of the site or a page. | Record header; History › Scans |
| Suggested plan | A plan your AI suggested. | Record header; History › Plans |
| Plan | A plan you approved through your AI. | Record header; History › Plans |
| Writing brief | The brief your AI writes a page from. | Record header; History › Writing briefs |
| Approved copy | The exact copy you accepted. | Record header; History › Approved copy |
| Check | A check of approved copy. | Record header; History › Checks |
| Live comparison | A comparison of approved copy with a scan of the live page. | Record header; History › Live comparisons |
| Decision recheck | A recheck of a time-sensitive decision. | Record header; History › Decision rechecks |
| Approved by you | A plan you approved. | Work › All plans; History |
| Waiting on you | A suggested plan you have not decided on. | Work › Suggested plans and All plans; record header |
| Declined | A suggested plan you declined. | Work › All plans; History |
| Not approved | A suggested plan never approved; a later plan was. | Work › All plans; History |
| Earlier version | A version of the copy replaced by a later one. Kept, never removed. | Record header; page detail › History |
Actor tags
| Label | Meaning | Where it appears |
|---|---|---|
| You | A step only you can take. | Next steps on page detail, Competitors, Analytics and Local; Work › Plan in effect |
| Your AI | A step your connected AI takes. | The same places |
| Querywright | A step Querywright takes on its own, such as a scheduled check. | The same places |
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